In order for a company to grow and reach it’s future aspirations and goals it must include Digital Transformation.
The speed of change in the the digital transformation world is exponential. A few benefits of the digital transformation include; new ways to engage with clients, more data insights to harness and more innovation in the work force.
By 2022 worldwide spending on technologies and services that enable digital transformation is expected to reach almost $2 Trillion with companies allocating 10% of their revenue to fuel their digital strategies. This year 75% of all digital transformation spend are accounted in hardware and services.
Now more than ever it is imperative that IT strategies are a large part of any company’s business plans in order not only to grow but to compete effectively. The need of IT to support the future of the business is paramount
For any leaders and business owners this can be a challenge, with more business applications, more connected devices and higher expectations today’s’ business leaders must move at such a fast pace similar to that of the front end business. They must focus on projects than can really improve the business for the future.
We are now living in a digital first world. Here are some reasons why digital transformation is essential for any business to grow and stay ahead of the competition.
Employers are always looking for productivity improvements with digital technology playing a huge role in this and helping employees with their primary day to day roles.
Digital transformation provides valuable opportunities for core business functions such as payroll, finance, HR and lead generation moving them away from manual processes and or bringing in the experts and their services thus allowing the leaders of the company to focus on wider business opportunities and the staff to focus on what they do best and enjoy the most.
The customer of today expects the same kind of services they receive with technology in their personal lives but for a business this can be challenging. We now have so much choice both in terms of where and how to deliver applications from and who to partner with in the delivery of services.
Businesses increasingly demand more agile and hybrid IT services as well as network capability. Not forgetting about getting the user experience right is a critical part of the process. This goes much further than the usability of apps but includes the experience of the IT Team, their tools as well as bringing in expert partners.
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Security will always be top priority. One of the biggest challenges business owners face is collating more and more data whilst keeping it secure. This complicated task continues to be challenging. It constantly needs strict enforcement around access, compliance and protecting attacks. If you have the best strategy but have an under performing network this could cause staff to go elsewhere due to faster speeds, flexibility and overall better quality. For example if your agency is getting low quality leads from portals and exhibitions whilst your competitor is getting regular and consistent good leads to nurture and close where would you rather be?
It is essential that a progressive business implement a security strategy to keep their customer and company data secure on all networks and apps regardless what services or service providers are being used. We at Qube Media ensure we are fully compliant and ensure our data security is taken very seriously.
In order to transform digitally you must surround yourself with business and technology partners that understand the business goals and vision and can operate ethically and with transparency to achieve these.
Thank you for reading. I hope you found this helpful
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