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The Importance Of Following Up

Following up with prospects is such an important part of closing a deal. In fact, up to 80% of deals are lost due to a poor follow up strategy especially in highly competitive industries like International Real Estate. With so much competition and not ensuring you’re always at the forefront of the prospect’s mind the follow-up process is extremely paramount when looking to bring that deal home.

Let me start off with some facts for you:

  1. 42.5% of Salespeople take 10 months or more to start contributing effectively to your company goals.
  2. On average, salespeople only spend a third of their day talking to prospects whilst the other times they will be completing the following: Emailing 21%, Data Entry 17%, Prospecting/Lead Gen 17%, Internal meetings 12% & scheduling calls 12%
  3. On average a prospect needs to hear from you 7 times until they decide to purchase and become a client. Even more when you are a new business or releasing a new product to the marketplace.
  4. 80% of sales need 5 follow up calls after the meeting.
  5. Up to 50% of sales goes to the company who responds first.
  6. 63% of people requesting information about your product or services won’t buy for at least 3 months and 20% will take more than 12 months.
  7. 50% of leads that are qualified are not ready to buy.
  8. 92% of salespeople give up after the 4th follow up.
  9. 60% of clients say no 4 times before saying yes!
  10. The average sales rep only makes 2 attempts to reach a prospect.

As the saying goes ‘the fortune is in the follow up’ and the stats above do not lie. Speaking from my own experience having a thorough strategical follow-up process has helped me land some ‘big whales’ in my 15+ years sales career.

I understand a lot of salespeople don’t like following up as they don’t want to come across as pushy or desperate and the truth of the matter is that they just need to get over it. It’s all part of the sales process.

Taking the stats above into consideration you must remember, people just like you and I are extremely busy, whether that’s with work, deadlines, family life, we all know how busy life can get. Remember this though, if you have a product or service that will benefit their lives and help them save time or win more business or even be the bridge to help them reach their goals you are doing them an injustice by not sharing and keeping them involved. As long you are not selling anything scammy or dodgy we all have to remember we are offering solutions that help our customers in one way or another and not only that but from the salespersons’ point of view, think of all the money you are leaving on the table and how that would change your life?

I totally understand this but what if I told you there is an easier way to follow up?

As a salesperson or leader have you ever thought to yourself, the sales team don’t actually spend a lot of time selling with all the other parts of the role they need to do. A lot of salespeople feel like they don’t have enough information before making the first call or the 4th or 5th for that matter. With 44% of salespeople giving up after the 1st follow up. We all know the importance of following up which includes brand awareness, company growth, relationship building, and loyalty but how can we improve or even change this?

Qube Media is here to help! As experts and specialists in finding your perfect clients for your international real estate agency. We don’t just stop there! We then put your clients through our unique and personalized automated relationship builder and value proposition which helps you build trust, loyalty and brand awareness without you needing to lift a finger. We highly strategize these contacts with your clients so they hear from you in a regular timely manner at any given time. Our Relationship builder also allows us to find out what your clients are after and when they are looking to buy. Furthermore, this frees up your sales team to focus on what they enjoy best and that is closing hot, high-quality, qualified leads when the client is ready to buy. For more information on how Qube Media can help you take your International Real Agency to the next level please view our case study.

I hope you enjoyed the article.

Until next time

 

 

Sales Styles & Techniques

No two sales people are the same. So whether you a salesperson or managing sales people the following blog will help you determine what style of sales person you are or what types of sales people you have. By knowing what style you or your team undertake it will put you in good stead for further growth or understand how to grow your team and what types on sales people you want to recruit.

Once you know what style comes naturally to you be sure to delve deeper to understand the techniques and continue to grow and evolve to master your skills.

There is no best sales style. Your personality, background, the clients needs and your products should help you determine how you should approach a client in any given situation.

1. Solution Selling

Solution selling is used when a client has a clear need or problem and you have the product to solve this. By asking right questions to fully understand what the customer is after and wants and challenging them to tell you what would resolve this. You can then match the products for the clients needs. In this case the client will know what they are after and will go away pleased if you can deliver on what he or she wants. Don’t forget to ask more open questions to find the root cause there maybe other products and potential up sells you can offer by asking the right questions and helping solve the future needs of the client also.

 

2.  Buddy Approach

The buddy approach technique is normally used by sales people that are naturally friendly and warm. People buy people and most importantly people do business with people they like. Connecting with people on an emotional level whilst showing interest can be very effective. Make sure you’re genuine and not ‘faking it’ as people can sense this straight away! These sales people will make their client their friend. They may set the meeting in a bar over a drink rather than over a coffee in the office. They will often start by finding a common interest and talk about that topic and share experiences before opening the client up to talk about how their products can help meet and exceed their needs. Make sure you don’t fall into the trap where you just a friendly conversation remember why the meeting was set up in the first place and ensure you ask the right open questions to fully understand what the client is after

 

3. Expert Style

The expert style is when you know your products and industry inside out. You are seen in the industry as the go-to expert in your area. Many of your clients will come to you because of you and the company’s reputation. Now you have the reputation many clients won’t question your judgement and will want to find out how to proceed and move forward together rather than objecting to and questioning your proposal . Some clients won’t be swayed by emotional selling. If you are more logical rather than warm and friendly this approach could work for you. Constantly keeping up to date with the latest trends and market updates to build your credibility in your area and people will come to you for expert advice. 

 

4. Consultative Selling

Consultative selling is more of a technical sales technique. It’s a mix of the buddy, expert and solution selling styles. You angle yourself as more of a consultant and adviser than a typical sales person who just wants to sell something or anything. You build trust with your personality, you build credibility with your expert knowledge and experience in the area then through asking some great open questions you analyse what the client needs and summarise by matching the solution as well as up-selling and offering others to satisfy all their needs and requirements. If you have asked the right questions and opened up the client to speak freely with you, you will see some great results. 

 

5.  Customer Personalities

Ever heard the saying ‘you have to be a chameleon to do well in sales’ well this is what they are referring to. Customer personality selling is where you change your style depending on the type of client you are selling to. After the first few moments of engaging with the customer you figure out what type of client you are selling to. Through your experience you will put them into different stereotypes and types of customer.  Once you have processed this in your brain you automatically adjust your style to match and suit them. This can come very naturally for some people. For a friendly client who is indecisive you may need more of a softer approach to first build trust whilst with a more to the point client you’ll want to build credibility by being more direct and efficient with your knowledge sharing and solution matching.

These are the standard basic selling styles. You may be a hybrid of a few but take your time to work out which one comes to more naturally. Remember not to force it as this can come across rather pushy or even desperate in front of the customer. Try out different styles as depending on your personality one may give you better results than you originally thought. Once you have your preferred styles continue to develop and refine your skills. The most successful people in sales constantly work on their styles in order to improve and be the best they can be. Remember the majority of people in sales want to make as much commission as possible. By perfecting your style and techniques you can climb up the sales rankings rather fast.

 

The 6 Step Sales Process

In this blog I will walk you through the 6 steps of a sales process, what it is and why it is so important to follow not only for increasing revenue, saving time, accuracy in forecasting but also to ensure you have a long successful career in sales.

What is a Sales Process?

A sales process is a set of steps that all sales people should follow. It’s the customers journey; from the early stages of making the customer realise they have a need for your product to the close of the sale and asking for referrals.

Each step is equally vital to ensure you maximise your closing rate and continue to build and nurture your sales pipeline.

Step 1 – Lead Generation

This is also known as prospecting. This is where you research potential clients who fit your target market. Take a look at your previous and existing clients. What do they have in common? Who are the people most likely to benefit from your product? Build your list and take your time thinking of the best ways and channels you can use to contact them. After all you don’t want to waste your time pitching to clients who don’t need your product. The more quality research you can do at this time the better.

Tip: For manual B2B I like to use LinkedIn. In fact the majority of my closed deals have come from this platform. You know who the decision maker is and also have some or all of their contact details. You can understand the client a little better professionally by looking at previous history and what they post and like.

If you’re not a fan of this step or feel your time can be better spent elsewhere using companies like us can take away this boring and time consuming step. Qube Media can help you generate quality leads for you real estate agency.

Book a Free Strategy Call now to find out how!

 

Step 2 – First Contact

This is where you make contact with the potential client. Remember you need to be memorable, to the point and energised. Like an elevator pitch you have a small amount of time to make an impression on the potential client to give you their attention and time.

Tip: I like to use AIDA which was embedded in me early in my banking career days.

A – Attention – Introduce yourself, who you are and where you are calling from. Make sure you have the persons attention. Ensure they have time to talk and are not distracted.

I – Interest – Get their interest! Tell them the reason why you are contacting them and how you can help them.

D – Desire –  Keep building desire! Don’t go into too much detail selling your products as you really want to book an appointment or be able to swiftly move on to the next step without wasting anyone’s time or sounding like a pushy sales person. Ask them their concerns and the reply explaining how your product can benefit them. Use examples of similar clients who you have helped and what impact that had on them.

A- Action. This is where you book a follow up call/appointment or move on to the next step of the sales process.

 

3.  Qualifying

Now you have built interest and desire with the customer. This is the part where you make sure they are the right fit and can afford your product. Ask plenty of open questions such as budget, where do they see themselves in the 2-5 years time, what are they looking for and what have they thought about. Don’t forget to find out who they are, what they like and find out any common interests you may have. Building rapport is crucial in every step. You want the client to trust you and know you are the expert in that area. Once you have a strong rapport the client is less likely to go to a competitor. Always summarise with the customer to ensure you fully understand what they are saying, meaning and feeling. It also helps the customer to realise what they want and that you’re the person to help them find it.

Tip: Write up a check list document so you know you are asking the right questions every time. This will help with consistency and ensure you don’t miss anything crucial out. The more quality information both soft and hard facts you get from them the first time round will help you get the right product for that customer in the most time efficient manner.

 

4. Present Solutions

Here is where you show the customer why all the time and questions you asked them in the previous step was beneficial to both you and them. Show them that you understood them and are matching their needs with your solutions. Don’t present too many solutions but nail down to most important ones. Remember less is more you don’t want to give them so many options that it makes it harder for them to make a decision.

Tip: Use their words – ‘I recommend property A because you said …….. this property does that and ………’ Add a couple more benefits but personalise it them so you are now showing value for money within their budget. The more benefits for the customer the more likely they are to buy from you.

 

5. Handle Objections

As long as you have successfully completed the previous steps, these will be more like confirming questions and buying signs. The customer sometimes needs reminding and justifying what they need and want. They will also want to double even triple check why your product meets and exceeds their needs.

Tip: Answer these questions professionally and to the point. Show them you understood what they are after and remind them how this product will better their lives.

 

6. Close the Deal

Once you have handled all the previous steps effectively the close should come naturally. Remember not to over sell. Don’t give the the client any excuses to rethink their decision nor question your judgement. Once you hear ‘ok, let’s do it,  i’ll take it’ or something similar stop selling and start processing the paperwork.

Tip: Remember to follow up on any commitments you made during the sales process. Once paperwork is complete and payment has been made. Ask for a review and if they have any friends or contacts who they think would benefit from talking to you also.

 

So there you have it the sales process broken down into 6 simple steps. Follow this and you will be sure to improve your conversion rates as well as building a quality sales pipeline. If you’re struggling for quality leads or this step of the process takes too long or you can’t seem to get a consistent flow. Or you just want to spend more time closing clients as that’s your favourite part and where you make the most money then call Qube Media today to see whether your postcode is still available.

 

I hope you enjoyed reading this as much as I did writing and sharing this with you!

Please feel free to share and like.

Until next time.

 

6 Quick Marketing Tips For Your Real Estate Agency in 2019

In the fast moving world we are living in, marketing your real estate agency and properties can be time consuming and challenging. From email campaigns, blogs, social media campaigns, pricing, branding and strategy can be very demanding whilst touring clients, closing deals and focusing on business growth.

Do you want your Real Estate Agency to stand out and get the attention it deserves? I’ve put together 6 quick tips that will set you agency up for good stead in 2019.

1. Marketing Platforms.

Focus on the most powerful ones. There is a plethora of organic and paid online channels that you can use to promote your real estate agency. Using all the platforms can be time consuming especially when trying to put out great content on each. It is far better to focus on the most powerful ones and do it well rather than do all of them and do it average.

Experiment with different platforms and campaigns then analyse to determine the most successful and focus on this. Now you know what works you can be more consistent in learning how to constantly improve on this.

For example if you’re looking to collaborate with other agents or lawyers (b2b) then you could mainly use Linkedin as this platform is perfect for company updates, publishing articles and networking with peers. Remember networking is like making friends. Use the approach of making friends and building your network rather than the hard sell and pitching to every new contact.

For finding new potential buyers Facebook and Instagram prove to be the best. Join and make use of the groups and certain hashtags. Don’t forget to provide value and not just bombard people with your listings. You need to stand out from your competitors.

 

2. Email Marketing

This is a great way to build new relationships and stay in touch with existing clients. Email marketing is more popular than you think. 83% of people prefer to receive emails about updates and promotions from a trusted brand than any other platform.

Before your audience turn into clients you must build a relationship with them. What makes you different to the real estate agency down the road? Think of running a marketing campaign for this. This could be paid ads, website popups, a free giveway/prize draw and contact forms. Provide your audience with value so they want to go give you their email and are happy to receive more regular information from you.

Now you have a list of emails in your database and potential clients to stay in contact with consider the following

  1. Welcome email for new subscribers
  2. Content for educating the client
  3. Content for new properties
  4.  Emails for special offers and price reductions
  5. Content to re-engage. Remind them why they signed up in the first place.

These email campaigns will help you with brand awareness and ultimately help improve sales. This process can be very time consuming if done manually. As a lot of this can be automated, check out software like Mailchimp. You can segment your list and run different campaigns. Depending on different events, different more personalised emails can be sent out.

3. Promote your best content

 

So now your producing great content on your best platforms. Now it’s time to see the power of paid advertising. Boost and promote your most engaging content starting with a small budget and wait to see what happens. Do you have more followers and likes now? Do you have more emails going into you email campaign funnel? Keep an eye on what you are spending to ensure you are getting the most favourable ROI and conversion rates.

4. Build your Brand

Create content for your different platforms, remember when making content you have to build an audience for it not the other way around. Your agency has a brand, it has a history it has regular stories. Share it and document it with your audience. Customise your content for each platform. For example Facebook live can be a great way to introduce yourself, business and show off a new property whilst and LinkedIn maybe something more motivational and educational explaining to client why they should partner or collaborate with you  would be best thing for them. It is a great way to build rapport with your audience and potential clients. Remember to make sure some of your content is educational and fun rather always trying to sell something as you will lose you audience. You need to constantly engage with them maybe talk about market trends and updates then the next one you can show off those villas you are trying to sell.

5. Videos

 

Visual content is huge and very powerful. Think about making a buying guide in video. Educate potential clients what needs to happen in order to purchase property in certain areas, how long the process takes answer the common client questions. Yes take drone footage of the outside of the property and garden. Yes present the villa to clients by showing them a video to build interest and get more viewings booked, how powerful would that be. Maybe a client will want to buy it just by seeing the video as they have a really busy schedule at present and don’t want to miss out! It happens.

By then end of this year 80% of online traffic will be directed to video content. So get ahead and start learning and creating if you want to get ahead.

6. Google My Business

80% of searches are completed on Google. Google offers a free tool that can help potential clients find you and your website. It helps you control the local information about your agency as well interact with clients and control your reputation.

Google My Business allows you to enter detailed information about your business, including contact details, URL, location, and photos. The customers can leave reviews about your business, and claiming your Google My Business profile can help you address any concerns.

A lot of potential clients are searching for real estate agents and property in their dream location. Are you set up on Google My Business? Let’s say there are 5 Real Estate Agencies in your local area. 3 have no reviews and at a glance ratings. The other 2 have their business details filled in,  one has a 4 star rating and the other has a 5 star rating. Which one would you choose?

With information available instantly controlling and monitoring feedback in crucial to all businesses. Stay in control, don’t damage your reputation better yet show people how great you are from the very first interaction they have with you. Stand out and give them a reason why they should choose you first.

 

I hope you’ve found my quick tips helpful. It’s now down to you to take action.

 

 

Pay Per Click Tips

Let’s say you search ‘2 bedroom apartments in Marbella’ on Google. You will see a list of websites with a green ad box before your search results. This is Pay Per Click!

What is Pay Per Click?

Pay Per Click or PPC is an online advertising model which does exactly what its says. Every time you click on one of these links the advertiser pays.

There are different types of PPC advertising but the most popular one is the paid search ad. These adverts will appear every time you perform a google search and especially when you are looking to buy something. The advertiser will not pay anything until you click their link hence the reason why it’s called pay per click!

Other types of PPC include remarketing and display marketing.

In order for ads to appear on the search results page, advertisers can not just pay more so more people see them, they must go through ad bidding or an ad auction. This is an automated process that Google uses to determine the relevance and rational reasons why that ad should appear on your search.

The Importance of Key Words in PPC

Once you have entered your query Google will perform a complex algorithm calculation (what the ad auction is based on) to determine what ads will be shown and in what order.

You must make sure you only bid on words that are relevant to your business to ensure you come up for the right reasons and the right searches. By picking the best keywords for your business the better the return on investment you will have per ad spend. A large number of businesses will use software or what is called a keyword tool to determine what are the best words to bid on to maximise sales and conversion rates.

 

Tips For PPC

There are many ways to use PPC to increase sales and revenue but to do that you must know what they are. Here are 5 tips on how to use PPC to ensure you see an increase in traffic and revenue.

1. Keywords

Do your research to make sure you are spending money on the right keywords for your business. Be smart and methodical to ensure you are not spending money just to get more traffic and views but in order to convert these into sales.

2. Target Audience

Knowing the audience you are trying to target will help you determine what what types of campaigns will be best for your business

3.  Content

Ensure you are building the right content for your audience in order to convert these into sales. Make it eye catching so users are drawn to you. Don’t forget to  have your branding on point and any phrases or taglines you use to connect you and the brand. Try using different formats like pictures, writing and video then analyse to see what gives you the best results.

4. Budget

First you must do your research and see how much you have to spend and how much is required to break through the market. The real estate industry is highly competitive and has big ticket sales so be prepared to spend to get the results. Ensure you analyse your results and ROI conversions.

5. Landing Pages

Once someone has clicked on your advert use a landing page for what they have searched for. Make it relevant don’t send them to your homepage where they have to filter and search for what wanted in the first place. Some users will get lost, distracted and therefore not convert.

 

There is a lot to consider when using PPC but hopefully I have given you some ideas to think about.

I hope you found this article helpful.

Have a great day and #letsgogetit

26 Shocking Yet Funny Property Photos

When you think of your dream home you may be thinking country house, a house close to the beach or maybe a penthouse in the city. Would the interior be modern and cool or something older with a bit more character? While it’s exciting to think of your dream property the reality of many property listings can be rather disappointing and somewhat outrageous.

I have put together 26 property photos that should make you laugh and show you how to promote your property if you don’t want to sell it.

1.

If you want to watch your washing dry that’s fine by me but maybe you should use that ladder and do something with that wall

2. 

Here’s an example of how a storage room should look like. That racking looks extremely safe not to mention the light or the whatever is all over the floor!

3. 

Come on at least clear the room of clutter before taking a picture. I’m glad the beautiful curtains are closed you don’t want people looking in or maybe you don’t want people looking out.

4. 

That’s a modern TV right there. Why don’t I sit in all the dust and watch the latest Netflix series oh hold on wait can someone help me turn this bad boy on?

5. 

Just take the picture no one will notice the rubble next to the entrance or the gaping hole above it! Have a swig of gin or whiskey and forget all about it.

6. 

Check out my garden pit guys doesn’t it look nice and green? Maybe someone will want to make this into a pool?

7. 

Don’t bother making the bed, the quality on my phone isn’t that great I’m sure no-one will notice!

8. 

This is the room where I store my crap, you can do the same, better yet I’ll throw this in free if you buy my property!

9. 

How romantic! We can both sit here and do the laundry. I’ll take the dirty chair and have a shower after said no one ever!

10. 

What is this room? Why is the water pipe like that? Must be some new design!

11. 

I love sitting on my desk and hoping the desk doesn’t break. That’s where I do all my best work.

12. 

Damn it, I knew it was a random place to put a curtain but I should have closed it so no one can see the mess behind it!

13. 

Who needs a bedroom door when I can put 2 chairs out and pretend I have personal security?

14. 

This won’t be on the market for long…. but for what reason?

15. 

Just a normal modern otiose bathroom…

16. 

Glad I painted the doors purple, my feng shui is on point!

17. 

I’m always thinking of ways to be more efficient that’s why I have my washing machine in my bathroom. Undress, put clothes in washing machine, shower, done! See I’ve just saved my self 5 minutes! Does my shower curtains and washing machine cover match?

18. 

Who doesn’t like cocks on their kitchen wall? It’s very Nandos’esque right? Everyone loves a cheeky Nando’s!

19. 

Not a bad picture but damn that’s bright!

20. 

I have a magic car park. The cars stick to the roof!

21. 

My underwear can be in this picture, they’re clean. Let me leave a clutter of paperwork on my desk too that way they know a serious worker lives here!

22. 

This room has the best view in the house, great to dry clothes and store random crap.

23. 

First of all, why that colour? Secondly, that’s the smallest bath I’ve ever seen? Is this where elf’s live?

24. 

Don’t know what I’m taking a picture of but better take it anyway!

25.

French doors, check! Just need to fix the glass.

26. 

Let’s take a picture of this, leave the step ladder and duster in there. This is going to be a cool picture!

 

I’m all for people taking their own property photos but please use your common sense! If ever in doubt hire in the professionals.

I hope you enjoyed the funny fails and got a giggle or two out of it. Please share and like.

Why Digital Transformation Is Important For Business Growth

In order for a company to grow and reach it’s future aspirations and goals it must include Digital Transformation.

The speed of change in the the digital transformation world is exponential. A few benefits of the digital transformation include; new ways to engage with clients, more data insights to harness and more innovation in the work force.

By 2022 worldwide spending on technologies and services that enable digital transformation is expected to reach almost $2 Trillion with companies allocating 10% of their revenue to fuel their digital strategies. This year 75% of  all digital transformation spend are accounted in hardware and services.

Monitor, Binary, Binary System, Computer

Now more than ever it is imperative that IT strategies are a large part of any company’s business plans in order not only to grow but to compete effectively. The need of IT to support the future of the business is paramount

For any leaders and business owners this can be a challenge, with more business applications, more connected devices and higher expectations today’s’ business leaders must move at such a fast pace similar to that of the front end business. They must focus on projects than can really improve the business for the future.

We are now living in a digital first world. Here are some reasons why digital transformation is essential for any business to grow and stay ahead of the competition.

Employee Efficiency

Business, Computer, Office, Laptop

Employers are always looking for productivity improvements with digital technology playing a huge role in this and helping employees with their primary day to day roles.

Digital transformation provides valuable opportunities for core business functions such as payroll, finance, HR and lead generation moving them away from manual processes and or bringing in the experts and their services thus allowing the leaders of the company to focus on wider business opportunities and the staff to focus on what they do best and enjoy the most.

On Demand

The customer of today expects the same kind of services they receive with technology in their personal lives but for a business this can be challenging. We now have so much choice both in terms of where and how to deliver applications from and who to partner with in the delivery of services.

Businesses increasingly demand more agile and hybrid IT services as well as network capability. Not forgetting about getting the user experience right is a critical part of the process. This goes much further than the usability of apps but includes the experience of the IT Team, their tools as well as bringing in expert partners.

Are you struggling to find regular and consistent real estate clients? Our expert team and Hybrid services can help you!

Book your strategy call here

Security

Censorship, Limitations

Security will always be top priority. One of the biggest challenges business owners face is collating more and more data whilst keeping it secure. This complicated task continues to be challenging. It constantly needs strict enforcement around access, compliance and protecting attacks. If you have the best strategy but have an under performing network this could cause staff to go elsewhere due to faster speeds, flexibility and overall better quality. For example if your agency is getting low quality leads from portals and exhibitions whilst your competitor is getting regular and consistent good leads to nurture and close where would you rather be?

It is essential that a progressive business implement a security strategy to keep their customer and company data secure on all networks and apps regardless what services or service providers are being used. We at Qube Media ensure we are fully compliant and ensure our data security is taken very seriously.

In order to transform digitally you must surround yourself with business and technology partners that understand the business goals and vision and can operate ethically and with transparency to achieve these.

 

Thank you for reading. I hope you found this helpful

To find out if Qube Media can help you generate more leads and clients book your free strategy call here

Why Social Media Is A Must For Your Real Estate Agency

Big brother is always watching! 

It’s true that every click, every view and every sign up is recorded somewhere.

This can come across as very intrusive or super interesting. We here at Qube Media find this fascinating and extremely helpful to bring us and our clients the best results.

We are constantly researching and reviewing data here at Qube Media HQ so I thought I’d save you all the time and share some interesting facts and figures with you. For marketers knowing the statistics behind social media helps with strategy, spend and focused audiences. It also backs up why we are experts in our field.

Smartphone, Screen, Social Media

Let’s start off with some general social media stats.

As of Jan 2019 the worlds population is 7.7 billion and there are 4.2 billion users on the internet!

  • 3.397 billion active social media users
  • The average person has 5.54 social media accounts
  • The average person spends 116 minutes a day on social media
  • 81% of small and medium businesses use social media platforms
  • Facebook and Whatsapp handle 60 billion messages a day

Facebook is the most popular platform with 2.32 billions users followed by

  • You Tube – 1.5 billion users
  • Instagram – 1 billion users
  • LinkedIn – 610 million users
  • Twitter – 326 million users
  • Pinterest – 250 million users

Social Media Business Stats

  • $40 billion was spent on social network advertising in 2016
  • In 2015 social networks earned an estimated $8.3 billion from advertising and growing year on year
  • It is expected that small and medium Real Estate Agencies looking for strong growth in 2019 will spend over 50% of their marketing budget on social media.

 

Icons, Symbols, Facebook, Button

  • 2.32 billion monthly users
  • 1.52 billion daily users
  • 500,000 new users every day (that’s 6 new profiles every second)
  • 76% of Facebook users check it at least once a day
  • Average user spends 35 mins a day
  • The average number of friends is 155
  • Half of the internet users who do not use Facebook themselves live with someone who does and 24% of those uses their account to look at photos and posts.
  • There are circa 83 million fake accounts on Facebook
  •  Facebook’s main page has  204.7 million likes
  • The most popular non Facebook page is Cristiano Ronaldo’s with 122.6 million likes
  • There are more than 60 million active business pages on Facebook
  • 5 million of the above are active advertising users
  • 53.1% of Facebook users use Facebook to sign into other apps
  • Average time spent per visit 20 mins

 

Youtube, Icon, Social, Social Media Icon

  • Monthly viewers 149 million
  • 63 million daily viewers
  • 300 hours of video are uploaded every minute
  • 1 billion hours of You Tube is watched every day
  • The average person watches 40 mins a day
  • Over 50% of You Tube content is watched on a mobile phone
  • Luis Fonsi’s ‘Despacito’ has the most views at 5.97 billion
  • There are 76 languages on You Tube –  covering 95% of the internet population

 

Instagram, Symbol, Logo, Photo, Camera

  • 800 million monthly active users
  • 500 million daily active users
  • 400 million daily active story users
  • 95 million photos uploaded daily
  • 4.2 billion likes a day
  • Average person spends 15 mins a day
  • 90% of users are under the age of 35
  • The most popular Instagram food is Pizza
  • The most likes picture on Instagram is of an egg

 

Icons, Symbols, Button, Linkedin

  • 260 million active users
  • 40% of users use it daily
  • Average person spends 17 minutes a month on platform
  • 39% of user pay for a ‘Premium account’
  • The average CEO has 930 LinkedIn Connections
  • 80% of B2B leads comes via LinkedIn

 

Twitter, Social Media, Icon, Social

  • 326 monthly active users
  • 500 million tweets a day
  • Average user has 707 followers
  • 391 accounts have no followers
  • 80% of users are not American

 

Pinterest, Icon, Social Media, Icons

  • 250 million active users each month
  • 67% of users are under 40%
  • 81% of users are female
  • 50% of user are from the US

That’s all I’ve got time for today. I hope your enjoyed the fun facts and stats.

Don’t forget to book your free strategy call with Qube Media to see if we can help you generate more clients and leads.

 

Real Estate Marketing Tips To Help You Succeed

Over centuries people have made a good living from being in Real Estate. It’s not hard to do if you know how to play the game! Here are some great tips to get you ahead and stand out in today’s Real Estate world!

There are many benefits of being in the Real Estate Industry; you can choose who to work with, define your own hours as well as the reward of helping families buy their homes.

If you’ve set up your business correctly it’s possible to make a great living but if you don’t focus on your marketing strategies your business will suffer.

We want to help you become more successful. Here’s some top tips to help you get ahead and succeed.

 

  1. It Starts By Being Easy To Contact

It doesn’t matter if you have the best marketing ideas and the best properties If no one can figure out how to contact you. Make sure you make it as easy as possible for the client to contact you on their preferred channel.

Always put your company details, phone number, email and website on your marketing material. Remember to make sure this information is easy to find and clear enough to read.

 

  1. Use Facebook Advertising.

Real Estate Marketing on Social Media is easy but to get the results can be incredibly difficult especially if you don’t have the time to learn, understand and implement in this fast moving market. If you want a regular income of leads for you to nurture and close book in a free strategy call with one of our experts

Remember you became a real estate agent to sell houses so let the experts handle this part whilst you do what you do best and close those deals.

To book a free strategy call click here

 

  1. Shoot Videos of the Local Area

By the end of 2019 80% of all internet traffic will be video. This should be a big part of your long term real estate marketing strategies as it has so many benefits.

Yes you can add it as content to all your social platforms but it also helps you sell the area and lifestyle to potential buyers.

 

  1. Is Your Website Fully Responsive?

Another great real estate marketing tip is to ensure your website is fully responsive. With smartphones being used more and more each day for searches a responsive website will ensure your clients see the same look, quality and information.

 

  1. Email Marketing Campaigns

Real estate agents know that email campaigns are a great way to stay in touch with clients.

Add a link to your website so they can subscribe to your newsletter. Keep them up to date with any new properties, property news and investment opportunities.

 

  1. List your Business on Google.

Real Estate marketing strategies works best when Google knows your business exists.

  1. Reviews

Client testimonials and reviews are a great way to build trust with a new potential client. Backing this up with getting your name out there via your real estate marketing can be very powerful. Having a few testimonials and/or reviews on your site can persuade potential clients that you are the best person for the job.

 

  1. Host Events

The majority of Real Estate Marketing tips is to get your name out there without having to travel. Having said that, having people in front of you will always be powerful.

Try hosting events once a month whether that’s an open house or a networking event. Invite your clients, their families and other professionals to remind them why they should continue to do business with you.

  1. Community

No top real estate agent will be satisfied with only digital and print marketing. They always go that step further.

Try volunteering. sponsoring a local event or attend networking events. You never know who you’ll meet and the more you know about you community the more of an expert you become in your area.

 

  1. Use Keywords

In all marketing, using keywords gets people’s attention. With the majority of searches being online using keywords to boost your SEO will help clients find you easier.

Don’t forget you use geographical words so potential clients can find you in your area.

  1. Social Media Links

By adding Social Media links to your website your client can get a better understanding of you and your business. Again this helps build reputation and trust.

 

  1. Start a Blog

Blogs in Real Estate Marketing is becoming very popular. Write about topics that your clients frequently ask about. Use photos and videos to feature properties. Having a blog also helps you with your SEO strategy.

  1. Stand Out

Build your brand. Create a logo so clients can acknowledge it’s you and your business. Also promote what makes you different to the rest of the competition.

 

Thank you for reading. I hope you have found this helpful.

 

To find out if Qube Media can help you generate more leads and clients book your free strategy call here